WASHINGTON, D.C.  ·  FULL-SERVICE PAID MEDIA

Precision media for
high-stakes campaigns.

From public affairs to politics, we build targeted campaigns that reach, persuade, and mobilize.

Why Swann Street

What sets us apart.

Full-spectrum paid digital with a boutique touch.

Deep experience across political and public affairs

Our team has run competitive races at every level and executed long-arc public affairs programs for national trade associations and Fortune 500 companies. Campaign discipline sharpens public affairs thinking — and vice versa. We hire people who bring both.

Radical transparency, and we mean it

Real-time dashboards, proactive communication, and plain-language reporting. You will always know what is happening and what we are doing about it.

Completely data and platform agnostic

No preferred DSP deals, no vendor lock-in. We deploy the right technology for your campaign. Your budget goes toward performance, not our vendor relationships.

We absorb the volatility so you do not have to

DSP minimums are high and campaign cycles are uneven. Because SSM operates across a portfolio of clients, we absorb that volatility on your behalf. Big-shop infrastructure, boutique-shop attention.

Capabilities

Everything you need.
Under one roof.

From media planning through wrap report, every element of your paid digital program, handled by people who live and breathe political and advocacy media.

01
Strategy and Planning
Custom media plans built around your goals. We do the spec work, join the pitch, and are ready before a dollar is committed.
02
Media Buying
Access to 99% of all addressable online inventory — programmatic, CTV/OTT, paid social, search, digital radio, and local publishers. We buy what is right for the campaign, not what is convenient for us.
03
Audience and Data Strategy
Voter file integration, behavioral targeting, and geo-fencing of specific offices and venues. From city zoning boards to senior Senate staff — we know how to find your universe.
04
Campaign Optimization
Daily monitoring and same-day budget reallocation when conditions shift. We move faster than the news cycle.
05
Custom Reporting
Live dashboards, branded decks, or plain-text summaries — we build reporting around how you work, and always explain the "so what" behind the numbers.
06
White Glove Service
A dedicated team embedded from day one. Reach us however works for you. You will never wonder what is happening with your campaign — we will have already told you.
Reporting

Reporting that tells
the full story.

We approach every report as a narrative, not a data dump. Behind every metric is a story about what is working, what is not, and what we are doing about it — tailored to whoever is reading it.

Live dashboards your team can access anytime
Custom-branded reports in your preferred format
Plain-language summaries before every key meeting
SSM Client Portal Apr 1, 2025 — Aug 4, 2026
Impressions
4.2M
↑ +18% vs prior period
Clicks
38,410
CTR 0.91%
Video Completions
312,840
VCR 98.2%
Spend to Date
$287,400
of $350K budget
Budget Pacing 82% — On pace
Top Platform
CTV/OTT
Days Remaining
24
Active Audiences
6
3 message tracks
Our Process

From first call to full wrap report.

01
Pre-Campaign
Planning & Strategy
  • Dedicated account team assigned
  • Goals, KPIs, and target audiences defined
  • Custom media plan built and presented
02
Ad Placement
Launch & Execution
  • Omni-channel execution across social, search, CTV, digital radio, and local publishers
  • Multiple message tracks tailored to each audience segment
03
Optimization
Monitor & Adapt
  • Daily monitoring with same-day budget reallocation
  • Creative and platform pivots handled in real time
04
Post-Campaign
Wrap & Debrief
  • Full wrap report with data analysis and performance narrative
  • Delivered in your preferred format
  • Wrap meeting to debrief and plan what comes next
Who We Are

Our leadership.

Jamie Manning
Jamie Manning
Chief Executive Officer

Jamie has run ballot measure campaigns, designed cross-platform programs at Roll Call targeting lawmakers, and leveraged data intelligence at Applecart to reach key decision makers. She founded SSM to build the firm she always wished existed: deeply strategic, radically transparent, and genuinely invested in every client's outcome.

Rose Elam
Rose Elam
Partner

Rose brings a decade of experience from Capitol Hill through DDC, Edelman, Resonate, and Forbes Tate Advertising. Her specialty is blending advanced audience analytics with strategic communications to deliver campaigns that inform, persuade, and achieve results.

Washington DC skyline at night
Get in Touch
Ready to work
with us?

Tell us about your campaign and we'll be in touch within one business day.

Washington, D.C.
hello@swannstreetmedia.com